Hj Lu Yinpiaolaohao تغليف البايجيو بواسطة Sinong Wu

التصميم Hj Lu Yinpiaolaohao تغليف البايجيو بواسطة Sinong Wu هو فائز رفيع المستوى بالجائزة المرموقة جائزة A' Design Award الذهبية لعام 2025 في فئة المسابقة تصميم التغليف.

ذهبالتغليف· 2025

Hj Lu Yinpiaolaohao تغليف البايجيو

بواسطة Sinong Wu

العميل: Hongji Lu Liquor Brand

فائز بالجائزة جائزة A' Design Award الذهبية في فئة التغليف

100,120

فائز بجائزة موثّقة

تحقّق من حالة الجائزة للتصميم رقم #165788

عرض في A' Design Award بيان صحفي شارة الجائزة

الألوان

التصميم

حول Hj Lu Yinpiaolaohao تغليف البايجيو

تُعد مقاطعة شانشي واحدة من أهم مهود ثقافة البايجيو الصينية. يأتي هذا المنتج من شانشي. نشأت العلامة التجارية في عهد أسرة مينغ عام 1529 ولها تاريخ وثقافة يمتد لأكثر من 500 عام. يستمد الإلهام التصميمي من الخصائص الإقليمية لشانشي (مثل جبال تايهانغ)، والعمارة الكلاسيكية لأسرة مينغ، والأثاث؛ وفي التناسق اللوني، يُستخدم التباين اللوني لتعزيز السطوع والتباين في أشكال الصندوق والزجاجة، مما يخلق تأثيراً بصرياً قوياً. يتميز أسلوب التصميم بطابعه العتيق ويمنح المستهلكين نوعاً من الجمال الكلاسيكي الشرقي.

التقدير

حول جائزة A' Design Award الذهبية

Hj Lu Yinpiaolaohao تغليف البايجيو هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Hj Lu Yinpiaolaohao تغليف البايجيو اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Hj Lu Yinpiaolaohao تغليف البايجيو مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

خلف الكواليس

الملف الصحفي

الاعتمادات وأعضاء الفريق والتفاصيل التقنية المقدمة من المصمم.

الخصائص الفريدة: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
الأبعاد والتغليف: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
الوسوم: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
تقنية الإنتاج: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
تحدي التصميم: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
البحث: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
الإلهام: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
مدة المشروع: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
سير العمل: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
أعضاء الفريق: Sinong Wu