2030 Messaging Gift Primary Function: تحفگی کارت چه ڈیزائنر Tist

ڈیزائن 2030 Messaging Gift Primary Function: تحفگی کارت چه ڈیزائنر Tist یک باز باایزّتین بُردکار ته 2020 A' Design Award آسنین انعام ته بخش رقابتی گفٹ ویئر ڈیزائن اِنت.

آسنگفٹ ویئر· 2020

2030 Messaging Gift Primary Function: تحفگی کارت

چه Tist

مشتری: Tist

بُردکار A' Design Award آسنین انعام ته بخش گفٹ ویئر

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A' Design Award ءَ بگند پریس ریلیز اِنعام ءِ بیجّ

رنگ

ڈیزائن

2030 Messaging Gift Primary Function: تحفگی کارت ءِ بارءَ

Book Text: 2030 پیغامی تحفگی یک رشتگ تحفگی کارتانی ہاست کہ بیست و سی سالگی مشتریانی واستی ڈیزائن بوتگ۔ اے کارت گشتی یک جہانی زندگی-سبکی کمپنیئے ھمے برانڈی دکانانی سرا کاربرد داراتنت۔ ہر کارت یک کوتاہ پیغامے دلگرمی، ستایش، تسلی یا مبارکی ء دگرگ راستی کہ اے سنی گروہ ءِ بلد ءِ لغتانی گوں نبشتگ بوتگ۔ دہ جنس تیار بوتگ، ہرکئے پیمانگ 50 در 90 ملی میٹرے۔ رنگ ءُ مادگ ءِ مختلف پرت پرت سرا چیدگ بوتگ تاں کارتی سطح یک سہ بعدی اثرے پیدا کنت۔ اے کارت مردمانی امکان دنت کہ یک پیغامے راه بدینت ءُ ھمے وہدا خپلے واستی نگہدارگ ات بہ۔

پِجّاری

A' Design Award آسنین انعام ءِ بارءَ

2030 Messaging Gift Primary Function: تحفگی کارت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ 2030 Messaging Gift Primary Function: تحفگی کارت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ 2030 Messaging Gift Primary Function: تحفگی کارت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
اندازه ؤ بسته‌بندی: 50mm*90mm0.03mm / 10 types
ٹیگان: Card, Message
تولید ٹکنالوجی: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
ڈیزائن چیلنج: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
تحقیق: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
الهام: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
پرۏژه مدّت: May ~ December, 2018, All brand stores of CJ Group in Korea
عملیاتی رۏش: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
ٹیمئے اعضا: TIST, Client : CJ