ڈیزائن Chic HK 2020 زندگی طرزے تجارتی گوَنک چه ڈیزائنر Hong Kong Trade Development Council یک باز باایزّتین بُردکار ته 2021 A' Design Award آسنین انعام ته بخش رقابتی ایونٹ ءِ ہیپننگ ڈیزائن اِنت.
آسنایونٹ· 2021
Chic HK 2020 زندگی طرزے تجارتی گوَنک
چه Hong Kong Trade Development Council
مشتری: Hong Kong Trade Development Council
بُردکار A' Design Award آسنین انعام ته بخش ایونٹ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #106403ڈیزائن
Chic HK 2020 زندگی طرزے تجارتی گوَنک ءِ بارءَ
Chic HK 2020 یک زندگی طرزے تجارتی گوَنک ئے کہ چین ءِ گوانگژو شہرا رمبیت اِنت۔ ایں گوَنکے 80 ہانگ کانگی کمپنی ءَ برانڈ آگاہی ءِ جوڑ کورگ ءُ چینی جنوبی بازار ءَ گیشتراں ءِ جواب ءِ آزمائش کنگ ءَ کمک کورت۔ دیستکی خیال (visual concept) ءَ سنتی ءُ ساده کورگ بوته چینی اکشرانی ملغپ کورت تہ گوَنک ءِ سرءِ واستی یک نوکیں ٹائپوگرافی جوڑ بیت۔ گرافیکسانی سرا سہ اصلی رنگ اضافه کورگ بوتنت کہ مختلف زندگی طرزے بخشانی نشان دیگ ءِ واستی استعمال بوتگ اَنت۔ نمائش 9000 چورگوش میٹر ءِ رقبہ ءَ دو منزلانی سرا احاطہ کورت ءُ چار روچانی واستی جاری بوت۔ شیشہ یی نمای سرا یک گپ گرافیک ءُ یک 3D خوش آمدید بیک ڈراپ (backdrop) مہمانانی استقبال کورت۔
پِجّاری
A' Design Award آسنین انعام ءِ بارءَ
Chic HK 2020 زندگی طرزے تجارتی گوَنک A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Chic HK 2020 زندگی طرزے تجارتی گوَنک چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Chic HK 2020 زندگی طرزے تجارتی گوَنک ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
- اندازه ؤ بستهبندی
- The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
- ٹیگان
- Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
- تولید ٹکنالوجی
- The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
- ڈیزائن چیلنج
- The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
- تحقیق
- After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
- الهام
- Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
- پرۏژه مدّت
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
- عملیاتی رۏش
- The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
- پیٹنٹان
- Copyrights belong to Hong Kong Trade Development Council, 2020
- ٹیمئے اعضا
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung - تصویرانی کریڈٹ
- Hong Kong Trade Development Council
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
