Smartmoov برانڈ شناخت چه ڈیزائنر Ricardo Filipe Lopes da Silva

ڈیزائن Smartmoov برانڈ شناخت چه ڈیزائنر Ricardo Filipe Lopes da Silva یک باز باایزّتین بُردکار ته 2023 A' Design Award آسنین انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.

آسنگرافک· 2023

Smartmoov برانڈ شناخت

چه Ricardo Filipe Lopes da Silva

مشتری: Smartmoov

بُردکار A' Design Award آسنین انعام ته بخش گرافک

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سایٹ بگند A' Design Award ءَ بگند پریس ریلیز اِنعام ءِ بیجّ

رنگ

ڈیزائن

Smartmoov برانڈ شناخت ءِ بارءَ

ای کاروباری ماڈلے مہتر گڑ و فائدہ حرکت پذیری و کاروباری مرضی وار سازی اَنت۔ کاروباری بلد وتی کاروبار یک نرم و بار جنین ھل کنگی راہ حل ءَ گوں مطابقت داتی بلی کنت، ہمے دلگوش ءَ چہ وتی کاروبار ئی رسوکی بازار ءَ ودی کنت۔ برانڈ ای بہاراں گوں یک مسلسل بصری نظام ئی راہا یک متحرک و آئندہ نگر روش ءَ نشان دنت، کہ نشانہ حاضرین ءَ الہام دنگ ئی نیت ءَ اِنت۔

پِجّاری

A' Design Award آسنین انعام ءِ بارءَ

Smartmoov برانڈ شناخت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Smartmoov برانڈ شناخت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Smartmoov برانڈ شناخت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
اندازه ؤ بسته‌بندی: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
ٹیگان: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
تولید ٹکنالوجی: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
ڈیزائن چیلنج: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
تحقیق: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
الهام: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
پرۏژه مدّت: August 2019 to November 2019 in Curitiba, Brazil
عملیاتی رۏش: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.