ڈیزائن Tathra Eco Camp برانڈ شناخت چه ڈیزائنر Amanda Dempster یک باز باایزّتین بُردکار ته 2023 A' Design Award آسنین انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.
آسنگرافک· 2023
Tathra Eco Camp برانڈ شناخت
مشتری: Amanda Dempster
بُردکار A' Design Award آسنین انعام ته بخش گرافک
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #142725ڈیزائن
Tathra Eco Camp برانڈ شناخت ءِ بارءَ
آسٹریلیائی تباہ کن جنگلی آتش ئا برباد بوتگ ئے پدا، تتھرا ایکو کیمپ ئے اے علامتیں شناخت ئی ضرورت بوت کہ نوگیں زندگی، تاریخ و قدرتیں واردگی ئی کہانی بگوں۔ مالکاں اے برانڈ سویٹ ئی خواست کرت کہ زمین ئی بے مثال کہانی ئے اہم کنت و ہمدیما آئی ئی ثقافتیں اہمیت و ماحول دوستیں سیاحت ئی شانا آئی ئی وعدہ ئے زی عزت کنت۔ نتیجہ وارا برانڈ سٹائلنگ و نمایندگی کیمپ ئی قدرتیں کشش ئی عکاسی کنت و نوکیں منظر ئے مشہور درخت ئی چکّاں و منفرد رنگ ئی اسکیم اں گوں خراج وازیں کنت کہ رشد، تاریخ و مقصد ئی نوگیں زندگی ئی علامت انت۔
پِجّاری
A' Design Award آسنین انعام ءِ بارءَ
Tathra Eco Camp برانڈ شناخت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Tathra Eco Camp برانڈ شناخت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Tathra Eco Camp برانڈ شناخت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - اندازه ؤ بستهبندی
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - ٹیگان
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- تولید ٹکنالوجی
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - ڈیزائن چیلنج
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- تحقیق
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- الهام
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - پرۏژه مدّت
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- عملیاتی رۏش
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- پیٹنٹان
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- ٹیمئے اعضا
- Amanda Dempster
- تصویرانی کریڈٹ
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
