ڈیزائن The Donn سنگل مالٹ آئرش وسکی چه ڈیزائنر Tiago Russo and Katia Martins یک باز باایزّتین بُردکار ته 2023 A' Design Award زرّیں انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.
زرپیکیجنگ· 2023
The Donn سنگل مالٹ آئرش وسکی
چه Tiago Russo and Katia Martins
مشتری: The Craft Irish Whiskey Co.
بُردکار A' Design Award زرّیں انعام ته بخش پیکیجنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #149368ڈیزائن
The Donn سنگل مالٹ آئرش وسکی ءِ بارءَ
دون (The Donn) کرافٹ آئرش وسکی کمپنی ئے رینج ئی کم ترین نمایندگی کنت؛ برانڈ ئی بنیادی ارزش آں سرا درگاہے انت چوشان اے یا ہر اے پروڈکٹ ئے گوں کہ CIWC جوڑ کنت۔ ہچ اکسیسری کم نہ بیت، ہچ تفصیل لوٹک نہ انت۔ اے خلافی بیانیہ بوتل ڈیزائن آ، تا اے شفاف بکس تک، استعمال کنوک ہر اے جز لب کن بنت کہ راستگیں اے واستا کامل وسکی تجربہ دے بکنت۔ شیشہ، پپیٹ و سنگ آں، پُد محفوظیں بکس ئی سویڈ پشت ئے سرا جاے بوتگ، لوازمات ئی اے محفوظ نمایش جوڑ کنت، کہ چرم ئی تفصیل آں ئی نرم لمس آں گوں پورا بیتگ۔
پِجّاری
A' Design Award زرّیں انعام ءِ بارءَ
The Donn سنگل مالٹ آئرش وسکی A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ The Donn سنگل مالٹ آئرش وسکی چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ The Donn سنگل مالٹ آئرش وسکی شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
- اندازه ؤ بستهبندی
- The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
- ٹیگان
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
- تولید ٹکنالوجی
- With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
- ڈیزائن چیلنج
- Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
- تحقیق
- As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
- الهام
- In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
- پرۏژه مدّت
- Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
- عملیاتی رۏش
- The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
- ٹیمئے اعضا
- Tiago Russo
Katia Martins
Jose Augusto - تصویرانی کریڈٹ
- The Craft Irish Whiskey Co.
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
