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Charlene 10 Years تحفه ءِ بکس چه ڈیزائنر Hanyun Gu and Yibing Hu

ڈیزائن Charlene 10 Years تحفه ءِ بکس چه ڈیزائنر Hanyun Gu and Yibing Hu یک باز باایزّتین بُردکار ته 2025 A' Design Award برنجی انعام ته بخش رقابتی گفٹ ویئر ڈیزائن اِنت.


برنجگفٹ ویئر· 2025

Charlene 10 Years تحفه ءِ بکس

چه Hanyun Gu and Yibing Hu

مشتری: Charlene Classic

بُردکار A' Design Award برنجی انعام ته بخش گفٹ ویئر

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تصدیق‌بوتگین ایوارڈ بُردکار

ایوارڈ حالت تصدیق په #162166

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ڈیزائن

Charlene 10 Years تحفه ءِ بکس ءِ بارءَ

چارلین ۱۰ سال یک یادگاری تحفه ءِ بکس اِنت کہ یک جواہراتی برانڈ ءِ دہمین سالگرہ ءِ نمائش ءِ واستہ جوڑ بوتگ۔ ایں بکس یک پنکہ ءِ کیس ءِ شکل ءِ دارنت ات ۲۶۰ در ۹۵ در ۴۰ ملی‌میٹر ءِ اندازہ۔ یک کھلگ ساخت یک روچن ءِ یاد دیت، کہ یک پیشوگ نمائش ءِ موضوع ءِ بازگشت اِنت۔ نمائش ءِ موضوع سطح ءَ سبز رنگ ءَ اَش نقش بوتگ، و برانڈ ءِ شعار ڈھپ ءَ نقرہ‌ای رنگ ءَ نقش بوتگ اِنت۔ اندروں یک اصلی جلد، یک ضمیمہ، یک بانبو پنکہ سپید بکس ءَ، یک کاغذی دعوت‌نامہ و یک بانبو نقاشی ءِ کارڈ ہست اِنت۔ ضمیمہ سنتی اکاردیون بندی ءَ کار اِنت کہ ۱۰ میٹر ءَ کھلیت۔

پِجّاری

A' Design Award برنجی انعام ءِ بارءَ

Charlene 10 Years تحفه ءِ بکس A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Charlene 10 Years تحفه ءِ بکس چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Charlene 10 Years تحفه ءِ بکس ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان
The elegant name for a fan, "Ren Feng," implies the virtues of benevolence, righteousness, propriety, wisdom, and trustworthiness, as well as the elegance of poetry, music, and odes. This concept serves as the creative theme for Charlene Classic and represents a unique emotional symbol used to interpret the values shared by the brand and its users. They are using jewelry as a medium to promote Chinese culture and supreme philosophical wisdom.
اندازه ؤ بسته‌بندی
Size: 260*95*40mm.
We designed a book box in the shape of a fan case with the theme of "Benevolent Breeze Presented in a Box". It adopts an opening structure like a window (qǐ yǒu), echoing the brand's first exhibition theme of "Opening the Window to Admire the Splendor". Inside the white fan box is a green all-bamboo fan. The supplement is in the traditional Chinese accordion binding and unfolds to be as long as 10 meters.
ٹیگان
Oriental aesthetics, reading experience, book design, cultural dissemination, bamboo, painting scroll
تولید ٹکنالوجی
While retaining the traditional form of paper invitations, the designer uses a fan as the main invitation for the event. The fan can not only represent the sentiment and taste of the fan holder, but also be used as a token to convey emotions. It will also be an exhibition souvenir. The designer takes the "Wonders of Xiao and Xiang" by Mi Youren, a painter of the Southern Song Dynasty, as the design concept of the entire set of books - summarizing the ancients' evaluations of this painting into four sections and carefully arranging the reading experience after opening the book box according to this structure. In the book case are the main volume, the supplement, the bamboo fan and box, the paper invitation and the bamboo painting card. Readers create an atmosphere of the poetic home of Eastern literati step by step through the rich changes in craftsmanship, materials and different papers during reading.
ڈیزائن چیلنج
The core of design is to convey "The Benevolent Breeze Spreads" and show the "elegant charm" of the Orient. We conceived from two aspects.

Outside: "Benevolent Breeze Presented in a Box". In research, we found ancient people used fine fan cases. We set the album theme as this and designed a book box like a fan case. For the structure, inspired by the brand name "Xuan" (meaning window), we added an opening structure for a window-opening feel, responding to the 2017 exhibition theme. Hoping Charlene keeps spreading Eastern culture.

Inside: "Spreading the Elegant Way". We suggest using a fan as the main invitation while keeping paper invitations. A bamboo fan, implying "there is bamboo at the origin", corresponds to two series. We want materials inside to draw on traditional Chinese binding forms. Albums, cards, and invitations should convey oriental charm through printing and paper texture. Overall, we aim to show the elegance of the Orient through design.
تحقیق
How to convey the brand concept with the "Benevolent Breeze Series" as the core in the tenth anniversary exhibition is the focus of the design. In the first round of proposals, we took "The Benevolent Breeze Spreads¹" as the thinking direction of the design. Among them, "Benevolent Breeze" implies the meanings of "benevolence, righteousness, propriety, wisdom, and trust; elegance, poetry, music, and praise." "Spreads" represents dissemination and promotion. We hope that through design, we can express Charlene's vision of spreading Eastern culture to the world like "The Benevolent Breeze Spreads." In addition, we also hope that when people receive this set of books, they can receive a strong breath of Eastern culture.
الهام
We designed a book box in the shape of a fan case with the theme "Ren Feng Presented in a Box." The structure mimics an open window, echoing the theme of the brand's first exhibition, "Open Xuan to View the Splendor." The book box's surface features the exhibition theme "Bamboo Shadows and Elegant Fans Presented by Xuan" embossed in green, with the brand's slogan embossed in silver on the left side of the lid.
پرۏژه مدّت
In July 2023, it started in Beijing. The project ended in October 2023. In November 2023, it was exhibited in Shanghai, Beijing and London in succession.
عملیاتی رۏش
It appears in the form of a commemorative gift box in the exhibition. It helps the on-site audience better understand the brand story, history and development, and get to know the brand products more quickly.
ٹیمئے اعضا
Chief Editor: Charlene Li
Editor: Xinlong Zhang
Authors: Sally Wang
Translation: Minzy Zhao
Photography and Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Art Director: Hanyun Gu
Design: Hanyun Gu, Yibing Hu
Proofreading: Sally Wang, Ying Xing, Minzy Zhao
Project Coordination: Xinlong Zhang
Print: Beijing Yinyi Arts Cultural Development Co.,Ltd
Printing: Beijing QiHang DongFang Printing Co.,Ltd
تصویرانی کریڈٹ
Photography: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Picture: CHARLENE High Jewellery Workshop
Imperial Palace Fan Collection Design: Carina Yen, Jason Koo, Yuan He
Bamboo Fan Collection Design: Yuan He, Yingwan Sun, Hanshu Lai
Video: CHARLENE High Jewellery Workshop

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وشین ڈیزائن مزنین پجّاری لایک اِنت

A' Design Award یک بین‌المللی ؤ داوری‌بوتگین ستایش په وشین ڈیزائنئے برا اِنت. ته A' Design Award بهر بزۏریت تا فرصت دست بیاریت که شایستگین شناسگ، نامداری، ایزّت ؤ شهرت په وتی کارئے برا بزۏریت. وتی کارا په A' Design Award نامزد کنیت ؤ په آرزۏمندین جائزه A' Design Prize رقابت کنیت.

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