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Fuhai Energy بصری هویت سسٹم چه ڈیزائنر Shuxia Pang

ڈیزائن Fuhai Energy بصری هویت سسٹم چه ڈیزائنر Shuxia Pang یک باز باایزّتین بُردکار ته 2025 A' Design Award آسنین انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.


آسنگرافک· 2025

Fuhai Energy بصری هویت سسٹم

چه Shuxia Pang

مشتری: Guangzhou ACE Renovation Design Engineering Co., Ltd

بُردکار A' Design Award آسنین انعام ته بخش گرافک

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رنگ

ڈیزائن

Fuhai Energy بصری هویت سسٹم ءِ بارءَ

فوہائی انرجی یک بصری ہویت سسٹم اِنت کہ یک پاک انرجی کمپنی ءِ واستہ جوڑ بوتگ۔ ایں ہویت یک کم‌ترین و جدید سبک ءِ پیروی کنت۔ لوگو نامنظم جیومیٹرک شکل ءِ گوں دستی لکھگ ءِ خط ءِ ہمرا ترکیب کنت، کہ بوہائی خلیج ءِ موج‌ءَ نہ الہام گِپتگ اِنت۔ آبی و سبز رنگ دریا و پاک انرجی ءَ اشارہ کننت، جہاں کہ یک چیٹ دستی لکھگ ءِ مخفف و یک کوچک روشن نقطہ ایں نشان ءَ مکمل کنت۔ اے سسٹم آن‌لائن تشہیر، چاپی مواد، پیداوار ءِ بستہ‌بندی، پوستر و گیس اسٹیشن ءِ عمارت ءَ لاگو بوتگ، کہ برانڈ ءَ یک یکسان تصویر دیت۔

پِجّاری

A' Design Award آسنین انعام ءِ بارءَ

Fuhai Energy بصری هویت سسٹم A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Fuhai Energy بصری هویت سسٹم چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Fuhai Energy بصری هویت سسٹم ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان
Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market.
The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development. The design features a minimalist modern style, combining irregular geometric shapes and handwritten fonts to reflect the brand's innovative spirit and environmental responsibility.
اندازه ؤ بسته‌بندی
1. Material:
- Type: Sustainable, biodegradable materials
- Strength: High durability for protection
- Weight: Lightweight for reduced shipping costs

2. Design:
- Structure: Ergonomic and user-friendly
- Visuals: High-quality graphics and clear branding
- Color Scheme: Eye-catching and brand-consistent

3. Sustainability:
- Recyclability: Fully recyclable materials
- Eco-Friendly: Reduced carbon footprint in production
- Waste Reduction: Minimal packaging waste

4. Compliance:
- Standards: Meets industry design standards
- Regulations: Adheres to environmental and safety regulations

These properties ensure the VI design is appealing, sustainable, and functional, with a robust technical foundation for diverse applications.
ٹیگان
Minimalist, Modern, Branding, Innovation, Green Energy
تولید ٹکنالوجی
The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image. Blue and green, reflecting the sea and clean energy attributes, with the white handwritten abbreviation "F·Hai" and a light spot in the upper right corner symbolizing infinite possibilities. The VI design is widely applied in online promotions, offline promotional materials (such as product packaging, posters, etc.), and gas station buildings to enhance brand recognition with a unified image.
ڈیزائن چیلنج
Innovation from Scratch:
1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs.
2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics.
Key Problems Solved:
1. Market Recognition:
- By using irregular geometric shapes, fresh colors, and unique handwritten fonts, the design helps the brand stand out in the market, enabling consumers to quickly identify and remember it.
2. Brand Values Transmission:
- The design conveys Fuhai's values of not fearing challenges, the spirit of united development, and the pursuit of environmental protection, forming an emotional connection with consumers.
3. Image Consistency:
- Ensures the company maintains a consistent image across different channels, enhancing the stability and reliability of the brand image, thus increasing consumer trust.
تحقیق
This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards.
الهام
The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough".
پرۏژه مدّت
The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou.
عملیاتی رۏش
Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry.
ٹیمئے اعضا
Shuxia Pang, Maffione Tiziano,
Xiuping Fan, Jiali Wu

اسپانسر

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وشین ڈیزائن مزنین پجّاری لایک اِنت

A' Design Award یک بین‌المللی ؤ داوری‌بوتگین ستایش په وشین ڈیزائنئے برا اِنت. ته A' Design Award بهر بزۏریت تا فرصت دست بیاریت که شایستگین شناسگ، نامداری، ایزّت ؤ شهرت په وتی کارئے برا بزۏریت. وتی کارا په A' Design Award نامزد کنیت ؤ په آرزۏمندین جائزه A' Design Prize رقابت کنیت.

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