ڈیزائن Diageo Travel Retail ریتیل انٹیریئر ڈیزائن چه ڈیزائنر L'Atelier Five Ltd. یک باز باایزّتین بُردکار ته 2025 A' Design Award برنجی انعام ته بخش رقابتی انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن اِنت.
برنجانٹیریئر· 2025
Diageo Travel Retail ریتیل انٹیریئر ڈیزائن
مشتری: L'Atelier Five Ltd
بُردکار A' Design Award برنجی انعام ته بخش انٹیریئر
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #167830ڈیزائن
Diageo Travel Retail ریتیل انٹیریئر ڈیزائن ءِ بارءَ
ڈیاجیو ٹریول ریتیل یک شاپ-اِن-شاپ انٹیریئر انت کہ سیول ءِ اینچیون بینالمللی ایئرپورٹ ءِ لگژری ٹرمینل ءِ واستہ ڈیزائن بوتگ۔ ایں دکان ۴۰.۱۲ اسکوائر میٹر ءِ ساحہ ءُ ۲.۷ میٹر ءِ بلندی وارتہ دیوالانی دارنت۔ حجمی دیوالان کہ تھرموفارمڈ کوریان ءَ ز جوڑ بوتگ انت، اس فضا ءِ منجا ءَ نرمی ءَ ساں خم گیریت، ایں فکر ءِ پیروی ءَ کنگ ءَ کہ گوں مایع مانند سنگ ءِ شکلدیگ ءِ خیال ءَ۔ پرفوریٹڈ فلز، خاص نمائشی یونٹ ءُ کسٹم فرنیچر انٹیریئر ءِ تکمیل کننت۔ خم دار طرحبندی سیل کنوکانی راہ ءَ رہبری کنت یک روٹ ءِ سرا ءَ کہ چندین وہسکی برانڈانی نمائش یک آرام ءُ متحد ماحول ءِ منجا ءَ کنت۔
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
Diageo Travel Retail ریتیل انٹیریئر ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Diageo Travel Retail ریتیل انٹیریئر ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Diageo Travel Retail ریتیل انٹیریئر ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- اندازه ؤ بستهبندی
- 40.12 meter square
2.7M tall walls - ٹیگان
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- تولید ٹکنالوجی
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - ڈیزائن چیلنج
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - تحقیق
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - الهام
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- پرۏژه مدّت
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - عملیاتی رۏش
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- پیٹنٹان
- Diageo Scotland Ltd
- ٹیمئے اعضا
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- تصویرانی کریڈٹ
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
اسپانسر
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گیشتر بچار
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