ڈیزائن Potamya پیکیجنگ ڈیزائن چه ڈیزائنر Ebru Sile Goksel and Ipek Eris Ugurlu یک باز باایزّتین بُردکار ته 2025 A' Design Award برنجی انعام ته بخش رقابتی سسٹین ایبل پروڈکٹس، پراجیکٹس ءِ گرین ڈیزائن اِنت.
برنجسسٹین ایبل پروڈکٹ· 2025
Potamya پیکیجنگ ڈیزائن
چه Ebru Sile Goksel and Ipek Eris Ugurlu
مشتری: Studio Born
بُردکار A' Design Award برنجی انعام ته بخش سسٹین ایبل پروڈکٹ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #168467ڈیزائن
Potamya پیکیجنگ ڈیزائن ءِ بارءَ
پوٹامیا قدیمی میسوپوٹیمیا ئی کلچر ءَ جُڑیں اِنت، کہ زمینداری ئی زاتی جاگہ اِنت، تاریخ گوں گڈا رابطہ دارَنت و نوکیں پائداری ءَ آغوش کنت۔ یک قدرتی، ارگانک برانڈ ئی حیثیت ئی سرا، اے ۱۰۰٪ گلوٹن آزاد، ویگن دال ئی پاستا پیش کنت کہ پائدار، استعمال کنوک ئی آسان نوآوری دارَنت۔ یک نوکیں کُل کنگ ئی اندازہ گری ئی سسٹم بُرزیں سرپوش ءَ یک جُڑیں، دوبارہ استعمال بوگ ئی اندازہ کپ ءَ تبدیل کنگ ءِ واستہ ضایع ءَ کم کنت۔ پوٹامیا میراث ءَ عصری رویکرد گوں بیٹ کنت و عملی، دوبارہ استعمال بوگ و ضایع کم کنوک ئی بستہ بندی ءَ یقینی کنت۔
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
Potamya پیکیجنگ ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Potamya پیکیجنگ ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Potamya پیکیجنگ ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
- اندازه ؤ بستهبندی
- The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
- ٹیگان
- Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
- تولید ٹکنالوجی
- The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
- ڈیزائن چیلنج
- The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
- تحقیق
- To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
- الهام
- Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
- پرۏژه مدّت
- The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
- عملیاتی رۏش
- We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
- ٹیمئے اعضا
- Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin - تصویرانی کریڈٹ
- Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
