The Kaobei بنیادی وظیفہ: کلچری تبلیغ ءِ کپ چه ڈیزائنر Yen Chang Chen

ڈیزائن The Kaobei بنیادی وظیفہ: کلچری تبلیغ ءِ کپ چه ڈیزائنر Yen Chang Chen یک باز باایزّتین بُردکار ته 2026 A' Design Award زرّیں انعام ته بخش رقابتی ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن اِنت.

زرایڈورٹائزنگ· 2026

The Kaobei بنیادی وظیفہ: کلچری تبلیغ ءِ کپ

چه Yen Chang Chen

مشتری: Yuan Ze University

بُردکار A' Design Award زرّیں انعام ته بخش ایڈورٹائزنگ

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A' Design Award ءَ بگند پریس ریلیز اِنعام ءِ بیجّ

رنگ

ڈیزائن

The Kaobei بنیادی وظیفہ: کلچری تبلیغ ءِ کپ ءِ بارءَ

کتاب ءِ متن: کلچری تبلیغ ءِ کپ ءَ ھمے واستہ ڈیزائن کۆرتگ کہ اے موجودہ تائیوان ءِ عوامی کلچر ءِ ھک خاص عنصر ءَ یک بجاہ آ اے کلچری آثار ءَ بدل بہ کنت۔ اے پروجیکٹ ءَ یک وسیع نمزانگی اِنٹرنیٹ ءِ اے واقعہ ءَ جوش رسینتگ کہ ھزل، طنز، و سماجی تبصرہ ءَ یکجا کنت، و اے ءَ ٹوہ کنت کہ چۆن مقامی زبان ءَ محصول ءِ ڈیزائن ءَ ترجمہ بہ بیت۔ ڈیجیٹل کلچر و جسمانی تجربہ ءِ نیام ءَ پُل جۆڑ کنگ ءَ، اے ڈیزائن ءَ کلچری یاداشت ءَ نگہداری کنت، عوامی حصہ داری ءَ ھمت دنت، و مقامی شناخت و اجتماعی اظہار ءِ سرا فکر کنگ ءِ یک آسان راہ ءَ پیش کنت۔

پِجّاری

A' Design Award زرّیں انعام ءِ بارءَ

The Kaobei بنیادی وظیفہ: کلچری تبلیغ ءِ کپ A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ The Kaobei بنیادی وظیفہ: کلچری تبلیغ ءِ کپ چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ The Kaobei بنیادی وظیفہ: کلچری تبلیغ ءِ کپ شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
اندازه ؤ بسته‌بندی: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
ٹیگان: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
تولید ٹکنالوجی: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
ڈیزائن چیلنج: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
تحقیق: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
الهام: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
پرۏژه مدّت: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
عملیاتی رۏش: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.