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I remember when I was a child I had a passion for art and I saw in the paintings the representation of the artist's state of mind in that precise moment of his life, something that probably a few days later would have…
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I remember when I was a child I had a passion for art and I saw in the paintings the representation of the artist's state of mind in that precise moment of his life, something that probably a few days later would have been painted differently. This is how my passion was born, a journey in search of future creative languages.
What is "design" for you?
Design is the creative vision of the future living in the present.
What kinds of works do you like designing most?
I like to design complete brand design communication systems rather than single corporate materials.
What is your most favorite design, could you please tell more about it?
I love strict and minimalist design with a very strong creative idea inside, Swiss design is the best example to me.
What was the first thing you designed for a company?
My first job was a logo for a local construction company.
What is your favorite material / platform / technology?
Web design has achieved a considerable relevance in these years. I love the contamination between web and print design.
When do you feel the most creative?
There is’nt a precise moment, sometimes I feel creative when I am stimulated by external factors.
Which aspects of a design do you focus more during designing?
First of all i try to understand the product and the company I'm working on, to get a simplified and clever creative solution.
What kind of emotions do you feel when you design?
Love and passion for what I do always lead to a unique creative solution.
What kind of emotions do you feel when your designs are realized?
I like to think that good ideas help to make a better world.
What makes a design successful?
Success comes from people, from the degree of understanding of your project and the immediacy of your message
When judging a design as good or bad, which aspects do you consider first?
I like to see first of all an innovative idea and then the graphic language, a set of different and harmonious elements mixed together
How do you think the "design field" is evolving? What is the future of design?
Man will always be the father of all creative ideas, technology will never be able to carry out this task for us.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I love a clean and elegant style, I love well balanced typographic weights, I always try to remove elements from a page rather than add something.
What skills are most important for a designer?
Cleverness, research, stay up to date with new technologies and a fvery lexible mind.
Do you work as a team, or do you develop your designs yourself?
I work in a team with which I create ideas and new brand design materials
How can people contact you?
An Email contact is preferred
