Typotect Марка идентичност от Seulah Choi

Дизайнът Typotect Марка идентичност от Seulah Choi е високо уважаван носител на престижната 2020 Бронзова награда A' Design Award в състезателна категория Графичен дизайн, илюстрация и визуална комуникация.

БронзГрафика· 2020

Typotect Марка идентичност

от Seulah Choi

Клиент: Seulah Choi

Носител на Бронзова награда A' Design Award в категория Графика

12,105

Верифициран носител на награда

Проверете статуса на наградата за #104366

Вижте в A' Design Award Прессъобщение Значка за награда

Цветове

Дизайнът

За Typotect Марка идентичност

Typotect е марка идентичност, разработена за модерен художествен музей, посветен на творчеството на Пит Зварт, пионер на модернизма. Името съчетава думите типография и архитект, отразявайки двете области, в които е работил Пит Зварт. Идентичността преосмисля три характеристики, срещащи се в неговите дизайни: три основни цвята, тънки линейни елементи и плоски форми, разположени в отворено пространство. Тънка червена линия се появява в горната част на всяко приложение, докато синьо и жълто изпълват плоските форми. Идентичността е базирана на печат и се прилага върху плакати, визитки, билети и стикери за стени.

Признанието

За Бронзова награда A' Design Award

Typotect Марка идентичност е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Typotect Марка идентичност да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Typotect Марка идентичност великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Размери и опаковка: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Тагове: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Производствена технология: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Дизайнерско предизвикателство: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Изследване: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Вдъхновение: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Продължителност на проекта: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Работен процес: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.