Kind Tea is a Charitable Project Опаковка за чай от Viktoriia Korytina

Дизайнът Kind Tea is a Charitable Project Опаковка за чай от Viktoriia Korytina е високо уважаван носител на престижната 2022 Желязна награда A' Design Award в състезателна категория Дизайн на опаковки.

ЖелязоОпаковки· 2022

Kind Tea is a Charitable Project Опаковка за чай

от Viktoriia Korytina

Носител на Желязна награда A' Design Award в категория Опаковки

10,668

Верифициран носител на награда

Проверете статуса на наградата за #131733

Посетете сайта Вижте в A' Design Award Прессъобщение Значка за награда

Цветове

Дизайнът

За Kind Tea is a Charitable Project Опаковка за чай

Kind Tea е дизайн на опаковка за серия натурални чайове, продавани за благотворителен проект. Чаят се приготвя от две момчета с мускулна дистрофия на Дюшен, а приходите от продажбите финансират тяхната рехабилитация. Опаковката изобразява цветен персонаж, който отразява радостта на детството. Трите вкуса са обозначени с три цветови схеми, така че всеки вид лесно да се разпознава. Всеки вкус има и зимна версия. Форматът е пакетче от 50 грама с етикет с размери 100 на 180 милиметра. Производството и сглобяването са запазени прости и икономични, тъй като момчетата сами подготвят опаковките.

Признанието

За Желязна награда A' Design Award

Kind Tea is a Charitable Project Опаковка за чай е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Kind Tea is a Charitable Project Опаковка за чай да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Kind Tea is a Charitable Project Опаковка за чай се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Размери и опаковка: Format: Sachet with label

50 g

100 mm x 180 mm
Тагове: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Производствена технология: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Дизайнерско предизвикателство: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Изследване: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Вдъхновение: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Продължителност на проекта: We joined the project in January 2021 and the guys still work for now
Работен процес: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Патенти: No information
Членове на екипа: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Автори на изображенията: This project was made by our in-house team of Wishnia agency.