Hair For Hope Cancer Care Initiative Промоция от Onedor Co. Ltd.

Дизайнът Hair For Hope Cancer Care Initiative Промоция от Onedor Co. Ltd. е високо уважаван носител на престижната 2023 Бронзова награда A' Design Award в състезателна категория Социален дизайн.

БронзСоциален· 2023

Hair For Hope Cancer Care Initiative Промоция

от Onedor Co. Ltd.

Клиент: Onedor Co. Ltd.

Носител на Бронзова награда A' Design Award в категория Социален

50,348

Верифициран носител на награда

Проверете статуса на наградата за #141480

Вижте в A' Design Award Прессъобщение Значка за награда

Цветове

Дизайнът

За Hair For Hope Cancer Care Initiative Промоция

Hair for Hope е благотворително събитие за даряване на коса, инициирано от фондация "Надежда" за грижи за преживелите рак. Това събитие е най-влиятелно в обучаването на младите хора да вършат обществено благо. Екипът е проектирал услугата и идентичността, за да засили комуникацията и преживяването с участниците. В бъдеще тази инициатива и идентичност ще се превърнат в символ на призив за действие - за преживелите рак да споделят своите преживявания и за младото поколение да действа и да създава вълни от въздействие в полза на обществото. Можеш да бъдеш нечия надежда.

Признанието

За Бронзова награда A' Design Award

Hair For Hope Cancer Care Initiative Промоция е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Hair For Hope Cancer Care Initiative Промоция да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Hair For Hope Cancer Care Initiative Промоция великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Размери и опаковка: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Тагове: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Производствена технология: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Дизайнерско предизвикателство: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Изследване: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Вдъхновение: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Продължителност на проекта: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Работен процес: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Патенти: N/A
Членове на екипа: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Автори на изображенията: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.