Hyzy World Youth Activity Center Корпоративна идентичност от Ecust Creplus Design

Дизайнът Hyzy World Youth Activity Center Корпоративна идентичност от Ecust Creplus Design е високо уважаван носител на престижната 2025 Златна награда A' Design Award в състезателна категория Дизайн на реклама, маркетинг и комуникация.

ЗлатоРеклама· 2025

Hyzy World Youth Activity Center Корпоративна идентичност

от Ecust Creplus Design

Клиент: HYZY World Youth Activity Center

Носител на Златна награда A' Design Award в категория Реклама

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Цветове

Дизайнът

За Hyzy World Youth Activity Center Корпоративна идентичност

Логото на Hyzy World приема кръгла форма, символизираща цялост и съвършенство, като плавно интегрира архитектурната арка като определящ елемент. Чрез сливане на двуизмерни и триизмерни изрази, дизайнът въплъщава концепцията за Врата към бъдещето. Отличителен акцент на логото е скритият му детайл във формата на сърце: при поглед отгоре се разкрива перфектно сърце, а под слънчева светлина сянката естествено формира сърдечна форма. Тази концепция на двойно сърце красиво предава основната философия на марката за Отглеждане с любов.

Признанието

За Златна награда A' Design Award

Hyzy World Youth Activity Center Корпоративна идентичност е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Hyzy World Youth Activity Center Корпоративна идентичност да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Hyzy World Youth Activity Center Корпоративна идентичност поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Тагове: Logo, Branding, IP Design, Mascot design
Дизайнерско предизвикателство: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Изследване: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Вдъхновение: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Продължителност на проекта: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Работен процес: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Патенти: All Copyrights ECUST-CRE+ Design, 2025
Членове на екипа: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Автори на изображенията: All Copyrights ECUST-Creplus Design, 2025