Connect To Turkiye Aegean Part Културно събитие от Turkish Airlines

Дизайнът Connect To Turkiye Aegean Part Културно събитие от Turkish Airlines е високо уважаван носител на престижната 2026 Желязна награда A' Design Award в състезателна категория Дизайн на събития и случвания.

ЖелязоСъбитие· 2026

Connect To Turkiye Aegean Part Културно събитие

от Turkish Airlines

Клиент: Turkish Airlines

Носител на Желязна награда A' Design Award в категория Събитие

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Цветове

Дизайнът

За Connect To Turkiye Aegean Part Културно събитие

Connect To Turkiye Aegean Part е мултиградско културно събитие, замислено като движещ се разказ, а не като фиксирано събитие на едно място. Гостите биват водени през няколко града, като всеки град предлага своя собствена тема и сетивно преживяване. Взаимодействието се осъществява чрез пространство, история и обстановка вместо чрез екрани. На археологическия обект Ефес всички инсталации бяха изградени върху повдигнати модулни платформи, така че никакви лепила, анкери или тежко оборудване не докоснаха древната земя. Опазването на културното наследство и местната автентичност са поставени преди зрелището и мащаба.

Признанието

За Желязна награда A' Design Award

Connect To Turkiye Aegean Part Културно събитие е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Connect To Turkiye Aegean Part Културно събитие да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Connect To Turkiye Aegean Part Културно събитие се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Тагове: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Производствена технология: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Дизайнерско предизвикателство: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Изследване: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Вдъхновение: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Продължителност на проекта: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Работен процес: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Автори на изображенията: All visual and media credits: Turkish Airlines