Дизайнът Ccpuerh Tea Опаковка за чай от Somethink Brand е високо уважаван носител на престижната 2020 Бронзова награда A' Design Award в състезателна категория Дизайн на опаковки.

БронзОпаковки· 2020

Ccpuerh Tea Опаковка за чай

от Somethink Brand

Клиент: Ccpuerh

Носител на Бронзова награда A' Design Award в категория Опаковки

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Цветове

Дизайнът

За Ccpuerh Tea Опаковка за чай

Ccpuerh Tea е дизайн на опаковка за гама пресован и насипен чай. Опаковката представлява кръгла алуминиева кутия с позлатен капак чрез галванизиране, бронзиран десен и текст, отпечатан чрез сериграфия. Кутията е с диаметър 80 мм, височина на тялото 70 мм и височина на капака 10 мм. Три отпечатани форми — кръгла, призматична и триъгълна — обозначават малък кръгъл чай, малък квадратен чай и насипен чай. Различните цветове на кутиите указват различните степени на зрялост на чая, така че купувачите могат бързо да разпознаят всеки продукт. Дизайнът придава на традиционния чай семпъл и модерен облик.

Признанието

За Бронзова награда A' Design Award

Ccpuerh Tea Опаковка за чай е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Ccpuerh Tea Опаковка за чай да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Ccpuerh Tea Опаковка за чай великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Размери и опаковка: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Тагове: Packaging, tea, color, fashion, youth
Производствена технология: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Дизайнерско предизвикателство: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Изследване: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Вдъхновение: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Продължителност на проекта: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Работен процес: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Членове на екипа: Astro Wong
Dorne Tsui
Jr Deng
KC To
Автори на изображенията: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.