Ai Academy Identitet brenda od Emanuele Grittini

Dizajn Ai Academy Identitet brenda od dizajnera Emanuele Grittini je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2020

Ai Academy Identitet brenda

autor Emanuele Grittini

Klijent: Ai Academy

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Ai Academy Identitet brenda

Ai Academy je identitet brenda kreiran za kompaniju koja radi u oblasti vještačke inteligencije. Logotip se zasniva na monospace fontovima, koji se često koriste u programerskim okruženjima. Pozadine prevode multidisciplinarnu prirodu vještačke inteligencije u apstraktne slike, bez direktnog upućivanja na tehnologiju. Nastale su primjenom eksperimentalnih tehnika miješanja boja korištenjem vodenih boja, a zatim su fotografisane i naknadno obrađene. Kontrast između logotipa i pozadina osigurava da logo ostane jasno vidljiv. Izražajne boje doprinose prepoznatljivosti u materijalima za događaje i društvene mreže.

Priznanje

O nagradi Željezna nagrada A' Design Award

Ai Academy Identitet brenda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Ai Academy Identitet brenda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ai Academy Identitet brenda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimenzije i pakovanje: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Oznake: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Tehnologija proizvodnje: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Dizajnerski izazov: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Istraživanje: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiracija: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Trajanje projekta: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Tok rada: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.