Frangi Premium Ambalaža za njegu kože od Tiger Pan

Dizajn Frangi Premium Ambalaža za njegu kože od dizajnera Tiger Pan je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2020

Frangi Premium Ambalaža za njegu kože

autor Tiger Pan

Klijent: Frangi

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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O dizajnu Frangi Premium Ambalaža za njegu kože

Frangi Premium je serija ambalaže za proizvode za njegu kože, uključujući tonik, losion, kremu, kremu za područje oko očiju, sredstvo za čišćenje i masku. Cvijet perunike korišten je kao središnji motiv i pojavljuje se na svakom pakovanju. Logotip je čvrsto oblikovan u zamućenom akrilnom poklopcu. Vertikalne pruge oponašaju stabljike biljaka i daju seriji zajednički identitet. Profinjen reljef perunike smješten je između pruga. Zamućeni akril, mat staklo i PE korišteni su za različite proizvode. Kašika za kremu i masirajući poklopac kreme za oči također su oblikovani prema peruniki.

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O nagradi Srebrna nagrada A' Design Award

Frangi Premium Ambalaža za njegu kože je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Frangi Premium Ambalaža za njegu kože bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Frangi Premium Ambalaža za njegu kože je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Dimenzije i pakovanje: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Oznake: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Tehnologija proizvodnje: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Dizajnerski izazov: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Istraživanje: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspiracija: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Trajanje projekta: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Tok rada: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Članovi tima: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie