Dizajn Yuyuan Road Baijiu Ambalaža za žestoko piće od dizajnera Wen Liu and Xuedan Diao je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.
BronzaPakovanje· 2020
Yuyuan Road Baijiu Ambalaža za žestoko piće
autor Wen Liu and Xuedan Diao
Klijent: Zhiyu Department (Shanghai) co. Ltd
Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje
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O dizajnu Yuyuan Road Baijiu Ambalaža za žestoko piće
Yuyuan Road Baijiu je dizajn ambalaže za kinesko žestoko piće proizvedeno u gradu Maotai, provincija Guizhou. Dizajn je inspirisan Yuyuan Roadom, istorijskom ulicom u Šangaju, kao i glavnom zgradom na toj ulici. Logo prikazuje element zgrade Paramount, prepoznatljive građevine i kulturnog simbola Šangaja. Vanjska kutija je izrađena od reciklirane plastike, boca je keramička sa zlatnim sprej premazom, a poklopac je plastičan. Kutija ima dimenzije 100 x 100 x 290 milimetara. Cilj ambalaže je da potrošačima prenese kulturu Šangaja.
Priznanje
O nagradi Brončana nagrada A' Design Award
Yuyuan Road Baijiu Ambalaža za žestoko piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yuyuan Road Baijiu Ambalaža za žestoko piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yuyuan Road Baijiu Ambalaža za žestoko piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimenzije i pakovanje
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Oznake
- Shanghai, Yuyuan Road, History, Street, Building
- Tehnologija proizvodnje
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Dizajnerski izazov
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Istraživanje
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiracija
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Trajanje projekta
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Tok rada
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Članovi tima
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Autorstvo slika
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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