Preludes Mješovita medijska animacija od Matthew Rankin

Dizajn Preludes Mješovita medijska animacija od dizajnera Matthew Rankin je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Filma, Videa i Animacije.

ŽeljezoFilm· 2020

Preludes Mješovita medijska animacija

autor Matthew Rankin

Klijent: Matthew Rankin

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Film

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Dizajn

O dizajnu Preludes Mješovita medijska animacija

Preludes je kratka animacija u mješovitim medijima zasnovana na istoimenoj pjesmi T.S. Eliota. Film traje jednu minutu i osam sekundi i spaja Eliotove slike sa originalnom muzičkom kompozicijom. Scene su povezane temom i zvukom, a ne jedinstvenim vizuelnim stilom. Rad kombinuje 2D i 3D animaciju, modelovanu u Cinema 4D, renderovanu pomoću Redshifta i komponovanu u After Effectsu. Pogledi iz zraka prelaze na nivo ulice, gdje likovi prolaze jedni pored drugih iza ekrana. Animacija promišlja o modernom životu kroz stariji tekst.

Priznanje

O nagradi Željezna nagrada A' Design Award

Preludes Mješovita medijska animacija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Preludes Mješovita medijska animacija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Preludes Mješovita medijska animacija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimenzije i pakovanje: Duration: 1-minute, 08-seconds
Oznake: poetry, animation, motion graphics, 2D, 3D, after effects
Tehnologija proizvodnje: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Dizajnerski izazov: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Istraživanje: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiracija: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Trajanje projekta: The project was started 20 December 2019 in New York City and completed in February 2020.
Tok rada: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Članovi tima: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae