Everything Komplet knjiga od Na An and Huanyi Liu

Dizajn Everything Komplet knjiga od dizajnera Na An and Huanyi Liu je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Štampanih i Objavljenih Medija.

ŽeljezoŠtampa· 2020

Everything Komplet knjiga

autor Na An and Huanyi Liu

Klijent: Luxun Academy Of Fine Arts

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Štampa

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Boje

Dizajn

O dizajnu Everything Komplet knjiga

Sve je komplet od dvije knjige o tradicionalnoj kineskoj kulturi. Dvanaest zemaljskih grana čine glavni sadržaj, kombinovan sa godišnjim dobima, solarnim terminima i kineskim zodijakom. Svaka knjiga ima dimenzije 170 x 300 x 25 milimetara i izrađena je od drveta i specijalnog papira. Uvez prati formu savijanja drevnih kineskih knjiga, tako da se stranice lako okreću i mogu se otvoriti djelimično ili u potpunosti. Proizvodnja uključuje lasersko graviranje, laserski ispis, biguanje i vruće žigosanje. Izgled koristi ručno crtane grafike, teksturalnu umjetnost i visoke sive tonove.

Priznanje

O nagradi Željezna nagrada A' Design Award

Everything Komplet knjiga je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Everything Komplet knjiga bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Everything Komplet knjiga se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimenzije i pakovanje: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Oznake: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Tehnologija proizvodnje: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Dizajnerski izazov: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Istraživanje: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiracija: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Trajanje projekta: The project started in March 2019 and finished in June 2019 in China.
Tok rada: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Članovi tima: Huanyi Liu