Chinese Zodiac Tipografija od Mengyu Cao

Dizajn Chinese Zodiac Tipografija od dizajnera Mengyu Cao je visoko cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2021

Chinese Zodiac Tipografija

autor Mengyu Cao

Klijent: YiQi Hanzi

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Chinese Zodiac Tipografija

Tipografija kineskog zodijaka uključuje 12 znakova. Pacov, Vol, Tigar, Zec, Zmaj, Zmija, Konj, Koza, Majmun, Pijetao, Pas, Svinja. Kombinira kinesku kaligrafiju i kineski tradicionalni crtež akvarelom. Dizajnerskim razmišljanjem razbija originalne kaligrafske forme i skladno im dodaje kreativne crteže kako bi prikazao značenje svakog znaka u sebi. Kineski znakovi uvijek izgledaju kao komplikovani crteži ljudima koji ne znaju kineski. Svrha ovog projekta je učiniti kineske znakove razumljivim svima za širenje kineske kulture.

Priznanje

O nagradi Željezna nagrada A' Design Award

Chinese Zodiac Tipografija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Chinese Zodiac Tipografija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Chinese Zodiac Tipografija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimenzije i pakovanje: This typography set can be used as culture posters as I shown with the images.
Oznake: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Tehnologija proizvodnje: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Dizajnerski izazov: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Istraživanje: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiracija: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Trajanje projekta: This project started in January 2020 in San Francisco and finished in August.
Tok rada: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Članovi tima: Mengyu Cao