Dizajn Lezai Dental Clinic Logo i identitet brenda od dizajnera Guangzhou Cheung Ying Design Co., Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2021

Lezai Dental Clinic Logo i identitet brenda

autor Guangzhou Cheung Ying Design Co., Ltd.

Klijent: Guangzhou Cheung Ying Design Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Lezai Dental Clinic Logo i identitet brenda

Lezai Dental Clinic je logo i identitet brenda kreiran za stomatološku kliniku. Dizajn koristi pozitivne i negativne oblike kako bi formirao jedinstven vizuelni simbol. Duge i kratke prave linije u kombinaciji sa konturom kruga prikazuju odrasle i djecu koji se drže za ruke u krugu. Negativni oblik u centru poprima formu zuba. Boje niske zasićenosti pružaju osjećaj opuštenosti i topline te podržavaju sliku sigurnosti, radosti i profesionalizma. Logo je izrađen u vektorskom formatu za štampane i digitalne medije različitih veličina, a priručnik sa smjernicama za brend osigurava dosljednu upotrebu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Lezai Dental Clinic Logo i identitet brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Lezai Dental Clinic Logo i identitet brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Lezai Dental Clinic Logo i identitet brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Dimenzije i pakovanje: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Oznake: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tehnologija proizvodnje: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Dizajnerski izazov: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Istraživanje: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspiracija: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Trajanje projekta: The project started in October 2019 and finished in February 2020 in Guangzhou.
Tok rada: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Članovi tima: Creative Director: Zhiji Dong
Designer: Lu Gu