Smoked Trout Ambalaža za hranu od Armeanu Creative Studio

Dizajn Smoked Trout Ambalaža za hranu od dizajnera Armeanu Creative Studio je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2021

Smoked Trout Ambalaža za hranu

autor Armeanu Creative Studio

Klijent: Valeputna

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Smoked Trout Ambalaža za hranu

Dimljena pastrmka je dizajn ambalaže za proizvode od dimljene ribe. Ambalaža je izrađena od kraft kartona sa zlatnom folijom i selektivnim lakiranjem. Kružni uzorak, oblik srednjovjekovne kapije korišten za rezanje kartona i zlatni pečat upućuju na tradiciju, naslijeđe i prirodne sastojke. Pečat i oblik kapije pojavljuju se kroz cijelu paletu proizvoda kako bi izrazili kontinuitet. Presavijeno pakovanje mjeri 11,5 sa 25 centimetara. Kompaktan oblik omogućava jednostavno umetanje i zatvaranje proizvoda, kao i jednostavno skladištenje, transport i izlaganje na policama.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Smoked Trout Ambalaža za hranu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Smoked Trout Ambalaža za hranu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Smoked Trout Ambalaža za hranu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimenzije i pakovanje: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Oznake: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tehnologija proizvodnje: The packaging is made of kraft carton, has golden folio and selective varnishing.
Dizajnerski izazov: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Istraživanje: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiracija: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Trajanje projekta: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Tok rada: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patenti: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Članovi tima: Armeanu Ana
Armeanu Catalin
Autorstvo slika: Main Image and optional images - Armeanu Creative Studio SRL - Romania