Diablo Black Etiketa za vino od Ximena Ureta

Dizajn Diablo Black Etiketa za vino od dizajnera Ximena Ureta je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2021

Diablo Black Etiketa za vino

autor Ximena Ureta

Klijent: Concha y Toro

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

30,438

Verificirani dobitnik nagrade

Verificirajte status nagrade za #119906

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Diablo Black Etiketa za vino

Diablo Black je etiketa za vino kreirana za čileansko vino iz regije Maule. Etiketa predstavlja Đavola kao centralnu figuru, izražavajući mračan, misteriozan i sofisticiran karakter. Konusna etiketa štampana je ofset tehnikom u sedam specijalnih boja na samoljepljivom materijalu, a dorađena je mat zlatnom folijom, utiskivanjem i satenskim UV lakom. Bili su potrebni ponovljeni testovi kako bi se boje odštampale preko sjajne zlatne folije, tako da se lice pojavljuje između crnih, crvenih i zlatnih tonova sa izgorjelim izgledom. Dizajn spaja tradiciju vina sa modernim brendovskim duhom.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Diablo Black Etiketa za vino je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Diablo Black Etiketa za vino bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Diablo Black Etiketa za vino je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimenzije i pakovanje: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Oznake: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Tehnologija proizvodnje: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Dizajnerski izazov: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Istraživanje: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiracija: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Trajanje projekta: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Tok rada: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Članovi tima: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Autorstvo slika: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez