Daejeon Bruce Rice Cake Redesign Pakovanje za pirinčani kolač od Choulsoon Park

Dizajn Daejeon Bruce Rice Cake Redesign Pakovanje za pirinčani kolač od dizajnera Choulsoon Park je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2021

Daejeon Bruce Rice Cake Redesign Pakovanje za pirinčani kolač

autor Choulsoon Park

Klijent: Soongraphic

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Daejeon Bruce Rice Cake Redesign Pakovanje za pirinčani kolač

Redizajn pakovanja Daejeon Bruce Rice Cake je dizajn pakovanja za proizvod od pirinčanog kolača koji prodaje slastičarska kompanija u oblasti Daejeona. Na pakovanju su odštampane grafike devet glavnih znamenitosti Daejeona, tako da kupci uz proizvod dobijaju i informacije o lokalnom turizmu. Asortiman je podijeljen u tri serije prema ukusu, a svaka serija koristi prirodnu boju svog glavnog sastojka kako bi predstavila okus. Nazivi proizvoda su ispisani na korejskom i engleskom jeziku. Korišten je debeli papir, tako da pakovanje može stajati uspravno ili ležati ravno, a pritom nije lako oštetljivo.

Priznanje

O nagradi Brončana nagrada A' Design Award

Daejeon Bruce Rice Cake Redesign Pakovanje za pirinčani kolač je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Daejeon Bruce Rice Cake Redesign Pakovanje za pirinčani kolač bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Daejeon Bruce Rice Cake Redesign Pakovanje za pirinčani kolač sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimenzije i pakovanje: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Oznake: Illustration, Graphic, Design, Package
Tehnologija proizvodnje: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Dizajnerski izazov: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Istraživanje: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiracija: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Trajanje projekta: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Tok rada: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Članovi tima: Individual