Imagine Center Vizuelni Identitet od Satie Eljack

Dizajn Imagine Center Vizuelni Identitet od dizajnera Satie Eljack je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2021

Imagine Center Vizuelni Identitet

autor Satie Eljack

Klijent: Satie

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Imagine Center Vizuelni Identitet

Cilj je bio koristiti oblike, boje i tehnike dizajna inspirirane joga pozama. Elegantno dizajniran enterijer i centar, nudeći posetiocima mirno iskustvo da obnove svoju energiju. Stoga je dizajn logotipa, online medija, grafičkih elemenata i ambalaže slijedio zlatni omjer kako bi imali savršen vizualni identitet kako se i očekivalo da bi posjetiteljima centra pomogli da steknu sjajno iskustvo komunikacije kroz umjetnost i dizajn centra. Dizajnerka je dizajnom utjelovila iskustvo meditacije i joge.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Imagine Center Vizuelni Identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Imagine Center Vizuelni Identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Imagine Center Vizuelni Identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimenzije i pakovanje: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Oznake: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Tehnologija proizvodnje: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Dizajnerski izazov: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Istraživanje: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspiracija: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Trajanje projekta: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Tok rada: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.