Dodoshine Brend identitet od Xu Chen and Rong Zhang

Dizajn Dodoshine Brend identitet od dizajnera Xu Chen and Rong Zhang je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2021

Dodoshine Brend identitet

autor Xu Chen and Rong Zhang

Klijent: Dodoshine

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Dodoshine Brend identitet

Dodoshine je brend identitet kreiran za brend kućanskih aparata koji koristi tehnologiju ultraljubičaste sterilizacije. Naziv se odnosi na kineski običaj izlaganja predmeta sunčevoj svjetlosti radi uništavanja bakterija, praksu povezanu i sa zdravim stilom života i sa ultraljubičastom tehnologijom. Logotip se zasniva na podebljanom bezserifnom fontu, sa dodatim serifnim detaljima kakvi se često koriste kod modnih brendova. Ova kombinacija brendu daje sunčan i pomalo moderan imidž. Logotip se može štampati na proizvodima i marketinškom materijalu u minimalnoj veličini od 34 sa 10 milimetara.

Priznanje

O nagradi Brončana nagrada A' Design Award

Dodoshine Brend identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dodoshine Brend identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dodoshine Brend identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimenzije i pakovanje: It can be print on the minimal size at 34mm x 10mm.
Oznake: logo, shine, logotype, typeface, font
Tehnologija proizvodnje: It can be print on the product or marketing material.
Dizajnerski izazov: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Istraživanje: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiracija: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Trajanje projekta: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Tok rada: People can see and read it. And then they can understand the meaning of the logo.
Članovi tima: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu