Dizajn ZhuoQing Ambalaža za čaj od dizajnera Tiger Pan je visoko cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ZlatoPakovanje· 2021

ZhuoQing Ambalaža za čaj

autor Tiger Pan

Klijent: Tasly Holding Group

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu ZhuoQing Ambalaža za čaj

ZhuoQing je dizajn ambalaže za instant esencijalni prah Pu'er čaja. Prah se ekstrahuje kroz dug proces i potpuno se rastvara u vodi bez ostatka. Vanjska kutija izrađena je od bijelog lima, unutrašnja kutija od papira, a pojedinačne porcije umotane su u aluminijsku foliju. Tanka kutija na izvlačenje može se otvoriti i držati jednom rukom, a struktura koja se može ponovo zatvoriti čini ambalažu jednostavnom za nošenje i upotrebu. Grafika je zasnovana na narodnim vezenim uzorcima iz Junana i prikazuje scene sadnje i branja čaja.

Priznanje

O nagradi Zlatna nagrada A' Design Award

ZhuoQing Ambalaža za čaj je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da ZhuoQing Ambalaža za čaj bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. ZhuoQing Ambalaža za čaj stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimenzije i pakovanje: Size:395(L)*242(W)*40(H) mm
Oznake: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Tehnologija proizvodnje: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Dizajnerski izazov: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Istraživanje: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiracija: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Trajanje projekta: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Tok rada: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patenti: Copyrights belong to Tasly Holding Group, 2020.
Članovi tima: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Autorstvo slika: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu