Durex Fun and Adventure Ambalaža za kondome od Blackandgold Shanghai

Dizajn Durex Fun and Adventure Ambalaža za kondome od dizajnera Blackandgold Shanghai je visoko cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2022

Durex Fun and Adventure Ambalaža za kondome

autor Blackandgold Shanghai

Klijent: RB & Manon Business

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Durex Fun and Adventure Ambalaža za kondome

Durex Fun and Adventure je dizajn ambalaže za kondome koji se prodaju na kineskom tržištu. Kutija je izrađena od papira i ima dimenzije 64 mm širine, 37 mm dubine i 125 mm visine. Grafički dizajn koji prikazuje prednosti proizvoda obrađen je tehnikom spot UV lakiranja. Grafika je inspirisana pixel art igricama, tako da cijela linija proizvoda na polici izgleda poput merchandisea za video igre. Mnogi kupci u Kini osjećaju nelagodu prilikom biranja kondoma u prodavnicama. Pixel stil na jednostavan i lagan način objašnjava prednosti proizvoda, bez eksplicitnih slika, čime pomaže da se ova linija proizvoda istakne na tržištu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Durex Fun and Adventure Ambalaža za kondome je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Durex Fun and Adventure Ambalaža za kondome bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Durex Fun and Adventure Ambalaža za kondome sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Durex's new brand idea "Good Sex, Liberated" guides consumers to conquer existing barriers to love. As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. When displayed on shelf, the new Durex Fun and Adventure looks like a range of game merchandise that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
Dimenzije i pakovanje: Width 64 mm x Depth 37 mm x Height 125 mm
Oznake: graphic design, packaging upgrade, condom, Durex, China market
Tehnologija proizvodnje: The box is made of paper and the graphic design for product benefits is coated with Spot UV.
Dizajnerski izazov: Our goal is to modernize the existing packaging and the main challenge is how packaging can avoid the embarrassment during purchase and explain the product benefits in a fun and distinct way to attract young consumer without being too explicit, i.e. showing a condom on packaging.
Istraživanje: Durex is the world leading condom brand, but it faces fierce competition in China. Starting from consumers, we got the insights from client brief and research report that consumers may feel embarrassed when buying condoms, especially in offline channel. Then, we did the desk research to understand the competitors, and figured out the condom packaging trend in China. We proposed creative direction by combining consumer insight and product benefits during brainstorming.
Inspiracija: The new packaging is inspired by Pixel Art Game. Given that the majority of Chinese condoms buyers are male who are familiar with video games, a range of pixelated game theme packaging can generate resonance with them and avoid the purchase embarrassment. Besides, the pixel art game is strongly associated with novel and fun experience which is the one Durex tries to offer to consumers.
Trajanje projekta: In 2019, the project started in May and the new packaging was launched to market in December.
Tok rada: The pixelated style makes this product range look like game merchandise, which can stand out among the condom shelf. Compared with the leading textured condom brand, the new packaging explains the product benefit in a fun way and won't let consumers feel embarrassed when they are selecting products in front of shelf.
Članovi tima: Creative Director: Yang LI
Graphic Designer: Xiao XUE
Account Manager: Yiling JIANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Autorstvo slika: All photos and video credits to blackandgold Shanghai, 2021.