Dizajn Whoatemytofu Font od dizajnera Yuntong Sun je visoko cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u kategoriji Društveni Dizajn.

BronzaDruštveni· 2022

Whoatemytofu Font

autor Yuntong Sun

Klijent: Yuntong Sun

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Društveni

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Boje

Dizajn

O dizajnu Whoatemytofu Font

Whoatemytofu je društveno-dizajnerski projekat izgrađen oko fonta otvorenog koda pod nazivom The Tofu Type. Naziv se odnosi na kinesku poslovicu koja jedenje tofua koristi kao metaforu za seksualno uznemiravanje. Oblici slova nastali su inspirisani procesom sječenja tofua, a negativni prostori podsjećaju na isječeni materijal. Projekat također uključuje seriju plakata i koncept web stranice. Posjetioci mogu unijeti bolne riječi koje su čuli tokom uznemiravanja i dobiti plakat za dijeljenje na društvenim mrežama uz odgovarajući hashtag. Font se može besplatno preuzeti. Cilj je dati žrtvama glas i osjećaj jedinstva.

Priznanje

O nagradi Brončana nagrada A' Design Award

Whoatemytofu Font je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Whoatemytofu Font bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Whoatemytofu Font sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimenzije i pakovanje: Poster, 1350px*1080px
Oznake: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Tehnologija proizvodnje: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Dizajnerski izazov: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Istraživanje: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiracija: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Trajanje projekta: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Tok rada: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.