Insecta Iridesse Primarna funkcija: Štampani prodajni katalog od Plus Collaboratives

Dizajn Insecta Iridesse Primarna funkcija: Štampani prodajni katalog od dizajnera Plus Collaboratives je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

SrebroOglašavanje· 2022

Insecta Iridesse Primarna funkcija: Štampani prodajni katalog

autor Plus Collaboratives

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Insecta Iridesse Primarna funkcija: Štampani prodajni katalog

Insecta Iridesse je štampani prodajni katalog kreiran za predstavljanje efekata metalnog štampanja. Katalog zamjenjuje standardni uzorak boja izmišljenim dnevnikom istraživača koji dokumentuje imaginarne rijetke vrste insekata. Trideset komada nakita nalik draguljima, uključujući narukvice, ogrlice, ukrase za kosu, naušnice i broševe, izrađeni su gotovo u potpunosti od papira i odštampani specijalnim zlatnim, srebrnim i bijelim mastilima. Folio sadrži presavijene mape, karte, novinske isječke i certifikate na premazanom i nepremazanom papiru. Posmatrači su pozvani da izbliza pregledaju svaki efekat štampe.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Insecta Iridesse Primarna funkcija: Štampani prodajni katalog je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Insecta Iridesse Primarna funkcija: Štampani prodajni katalog bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Insecta Iridesse Primarna funkcija: Štampani prodajni katalog je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimenzije i pakovanje: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Oznake: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Tehnologija proizvodnje: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Dizajnerski izazov: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Istraživanje: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiracija: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Trajanje projekta: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Tok rada: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Članovi tima: PLUS Collaboratives
Autorstvo slika: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.