Dizajn Mamba Chiliast Brend identitet od dizajnera Sxdesign je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.
SrebroGrafika· 2022
Mamba Chiliast Brend identitet
autor Sxdesign
Klijent: MC basketball community
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika
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O dizajnu Mamba Chiliast Brend identitet
Mamba Chiliast je brend identitet kreiran za košarkašku zajednicu formiranu od strane obožavatelja Mamba mentaliteta. Identitet povezuje članove kroz košarkaške aktivnosti i pruža im osjećaj pripadnosti, ponosa i posebnosti. Logotip koristi oblik heksagrama kao svoj vizuelni okvir, formiran kombinacijom slova M i C. Oko postavljeno u vizuelnom centru predstavlja Mambu. Heksagram priziva zajedničke asocijacije na vjeru, organizaciju i energiju. Logotip se može štampati, šivati ili oblikovati brizganjem u mnogim veličinama.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Mamba Chiliast Brend identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mamba Chiliast Brend identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Mamba Chiliast Brend identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimenzije i pakovanje
- It can be printed, sewed or injection molded in a variety of sizes
- Oznake
- brand identity, logo, branding, mamba, basketball
- Tehnologija proizvodnje
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Dizajnerski izazov
- To appeal to and attract Kobe fans without the use of basketball elements.
- Istraživanje
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiracija
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Trajanje projekta
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Tok rada
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patenti
- Sxdesign
- Članovi tima
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Autorstvo slika
- Sxdesign
Sponzorisano
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