Dizajn Reconstruct Serija plakata od dizajnera Haku Wang je visoko cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2022

Reconstruct Serija plakata

autor Haku Wang

Klijent: Common Space

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Reconstruct Serija plakata

Reconstruct je set plakata dizajniran da potakne ponovno povezivanje unutar zajednice. Prvi plakat koristi grafičko popunjavanje i slaganje kako bi prikazao osobu koja je tjeskobna. Drugi gradi oblik kutije kao simbol kamere koja bilježi trenutak promjene. Treći ponovno iscrtava oblik Gambiered Canton Gauze Zongzija pomoću linija i pravokutnika, a te linije također predstavljaju veze između ljudi. Plakati su odštampani u formatu A2 na papiru, a pripremljeni su i za digitalne prikaze te animirane verzije na društvenim mrežama.

Priznanje

O nagradi Željezna nagrada A' Design Award

Reconstruct Serija plakata je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Reconstruct Serija plakata bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Reconstruct Serija plakata se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimenzije i pakovanje: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Oznake: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Tehnologija proizvodnje: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Dizajnerski izazov: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Istraživanje: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiracija: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Trajanje projekta: The project has started since September 2021 in Foshan.
Tok rada: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.