Intangible Heritage Digitalna platforma znanja od Baidu Meux

Dizajn Intangible Heritage Digitalna platforma znanja od dizajnera Baidu Meux je visoko cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u kategoriji Dizajn Kulturnog Nasljeđa i Kulturne Industrije.

ŽeljezoKulturno Nasljeđe· 2022

Intangible Heritage Digitalna platforma znanja

autor Baidu Meux

Klijent: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Kulturno Nasljeđe

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Dizajn

O dizajnu Intangible Heritage Digitalna platforma znanja

Nematerijalna baština je dvojezična digitalna platforma znanja posvećena nematerijalnom kulturnom nasljeđu Kine. Platforma bilježi i dijeli kulturni sadržaj putem slika, videozapisa i audio zapisa. Prvi dio predstavlja teme poput zanatstva, opere, sjenovitih lutaka i borilačkih vještina u obliku svitka. Naredni dijelovi pružaju detaljne unose koje korisnici otvaraju putem sadržajnih kartica. Tradicionalni kineski elementi kombinovani su sa modernim vizuelnim jezikom. Platforma je prilagođena za računare i mobilne uređaje.

Priznanje

O nagradi Željezna nagrada A' Design Award

Intangible Heritage Digitalna platforma znanja je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Intangible Heritage Digitalna platforma znanja bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Intangible Heritage Digitalna platforma znanja se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
Dimenzije i pakovanje: adapted for PC, adapted for all devices on ios and Android.
Oznake: ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
Tehnologija proizvodnje: Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
Dizajnerski izazov: Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
Istraživanje: ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
Inspiracija: The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
Trajanje projekta: the project went live on Encyclopedia in June 2009
Tok rada: The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
Patenti: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Članovi tima: Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
Autorstvo slika: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd