Before the Midnight Hour Ilustracije Namještaja od Martin Reznik

Dizajn Before the Midnight Hour Ilustracije Namještaja od dizajnera Martin Reznik je visoko cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ZlatoGrafika· 2022

Before the Midnight Hour Ilustracije Namještaja

autor Martin Reznik

Klijent: Martin Reznik Illustration

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Grafika

61,031

Verificirani dobitnik nagrade

Verificirajte status nagrade za #133798

Saznajte više Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Before the Midnight Hour Ilustracije Namještaja

Serija crno-bijelih ilustracija koju je naručio Marc Krusin i koja sadrži njegove najistaknutije dizajne namještaja za Knoll i Desalto. Inspiriran stripovima i noir kinematografijom, projekt razbija konvencije ilustracije namještaja unoseći naraciju u scene, korištenje pretjerane perspektive i ćudljive noir estetike. Nedostatak ljudskog prisustva i razbacani objekti dodaju u priču element misterije i napetosti, dok se glavni junak otkriva u iznenađujućem kraju. Sve slike su nacrtane digitalno u Adobe Photoshopu pomoću Wacom Cintiq tableta.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Before the Midnight Hour Ilustracije Namještaja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Before the Midnight Hour Ilustracije Namještaja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Before the Midnight Hour Ilustracije Namještaja stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimenzije i pakovanje: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Oznake: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tehnologija proizvodnje: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Dizajnerski izazov: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Istraživanje: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiracija: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Trajanje projekta: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Tok rada: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Autorstvo slika: All illustrations: Martin Reznik, 2021