Figura Brendiranje, dizajn ambalaže od Anja Zambelli Colak

Dizajn Figura Brendiranje, dizajn ambalaže od dizajnera Anja Zambelli Colak je visoko cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2022

Figura Brendiranje, dizajn ambalaže

autor Anja Zambelli Colak

Klijent: Zambelli Brand Design

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Figura Brendiranje, dizajn ambalaže

Figura je dizajn brendiranja i ambalaže za niz mediteranskih delicija, uključujući kolače od smokava, čokolade i maslinova ulja. Identitet je izgrađen oko ikone smokve stilizovane kao balon na topli zrak, što predstavlja referencu na putovanja i mediteranske korijene osnivača brenda. Zlatni, ljubičasti i zeleni tonovi predstavljaju glavne sastojke. Uzorci listova smokve, valova i riblje krljušti podsjećaju na Mediteran. Etikete i papirna ambalaža štampani su u Pantone bojama na Fedrigoni papiru, uz dodatak zlatne folije. Dizajn predstavlja proizvode azijskom tržištu.

Priznanje

O nagradi Željezna nagrada A' Design Award

Figura Brendiranje, dizajn ambalaže je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Figura Brendiranje, dizajn ambalaže bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Figura Brendiranje, dizajn ambalaže se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimenzije i pakovanje: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Oznake: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Tehnologija proizvodnje: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Dizajnerski izazov: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Istraživanje: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiracija: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Trajanje projekta: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Tok rada: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Članovi tima: Anja Zambelli Colak