Dizajn Hightail Pakovanje od dizajnera Angela Spindler je visoko cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2022

Hightail Pakovanje

autor Angela Spindler

Klijent: Depot Creative

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

14,094

Verificirani dobitnik nagrade

Verificirajte status nagrade za #139774

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Hightail Pakovanje

Agencija je dobila zadatak da razvije ime brenda, ton glasa, kao i vizuelni identitet i dizajn ambalaže za inovativni dodatak za kacigu za motocikle. Brief je imao niz specifičnih kriterijuma, pakovanje je trebalo da bude uniseks privlačno, da bude višekratno upotrebljivo, da omogući visoku vidljivost proizvoda i da bude mala težina za isplativ transport. Elegantna i jedinstvena višeslojna filmska torbica dizajnirana je da zadovolji sve zahtjeve klijenta, kao i da sadrži sve što je kupcu potrebno da se pokrene i pokrene; proizvod, kopče za pričvršćivanje, odstojnik i brošuru s uputama.

Priznanje

O nagradi Željezna nagrada A' Design Award

Hightail Pakovanje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Hightail Pakovanje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Hightail Pakovanje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimenzije i pakovanje: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Oznake: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Tehnologija proizvodnje: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Dizajnerski izazov: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Istraživanje: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiracija: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Trajanje projekta: 2017-2019, Sydney Australia
Tok rada: Simple tear apart packaging with a zip lock closure for reuse.
Članovi tima: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator