Koch's Meerrettich Rebranding od Wolkendieb Design Agency

Dizajn Koch's Meerrettich Rebranding od dizajnera Wolkendieb Design Agency je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2022

Koch's Meerrettich Rebranding

autor Wolkendieb Design Agency

Klijent: KOCHS Meerrettich & Feinkost GmbH

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Koch's Meerrettich Rebranding

Moto povratak korijenima, trenutno osvaja prehrambenu industriju. Drevno korjenasto povrće, koje uključuje hren, trenutno je veoma popularno. Kako bi oživio brend na policama, Wolkendieb je ponovo pokrenuo Kochs brend identitet i portfelj ambalaže. Logo je moderniziran kako bi postao hrabriji i vidljiviji. Novi dizajn se fokusira na prikazivanje neprerađenih prirodnih sastojaka i čistih recepata bez aditiva ili konzervativaca. Sveže sa terena direktno potrošaču: direktno, jednostavno i pripremljeno sa ljubavlju!

Priznanje

O nagradi Srebrna nagrada A' Design Award

Koch's Meerrettich Rebranding je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Koch's Meerrettich Rebranding bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Koch's Meerrettich Rebranding je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimenzije i pakovanje: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Oznake: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Tehnologija proizvodnje: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Dizajnerski izazov: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Istraživanje: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiracija: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Trajanje projekta: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Tok rada: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Članovi tima: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen