Biblioteche di Roma Brend identitet od Ragu Communication

Dizajn Biblioteche di Roma Brend identitet od dizajnera Ragu Communication je visoko cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ZlatoGrafika· 2022

Biblioteche di Roma Brend identitet

autor Ragu Communication

Klijent: Sistema Biblioteche di Roma

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Biblioteche di Roma Brend identitet

Biblioteche di Roma je brend identitet kreiran za mrežu javnih biblioteka grada Rima. Identitet obilježava dvadeset petu godišnjicu bibliotečkog sistema i ima za cilj izraziti inovaciju i pristupačnost. Historijski logo prikazivao je zatvorenu knjigu položenu na bok. Novi simbol prikazuje otvorenu knjigu koja se također može čitati kao prvo slovo naziva. Grafički znak je čist i esencijalan. Identitet se primjenjuje na sistem poslovne dokumentacije, digitalne dodirne tačke, oglašavanje, vanjske medije i signalizaciju.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Biblioteche di Roma Brend identitet je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Biblioteche di Roma Brend identitet bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Biblioteche di Roma Brend identitet stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimenzije i pakovanje: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Oznake: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Tehnologija proizvodnje: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Dizajnerski izazov: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiracija: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Trajanje projekta: The project began in Rome in January 2021 and was delivered to the client in April 2021
Tok rada: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patenti: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Članovi tima: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Autorstvo slika: Ragu Communication