Second Hand Life Serija plakata od Yilin Wang

Dizajn Second Hand Life Serija plakata od dizajnera Yilin Wang je visoko cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2023

Second Hand Life Serija plakata

autor Yilin Wang

Klijent: Zhejiang Sci-Tech University

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Second Hand Life Serija plakata

Second Hand Life je serija plakata o načinu na koji ljudi primaju fragmentirane informacije. Serija sadrži dvadeset A3 plakata, raspoređenih tako da čine jednu glavnu vizuelnu cjelinu, a prati je uvezana i montirana knjiga. Jezik je pretvoren u vizuelnu grafiku putem binarnog koda, gdje simboli jedan i nula također predstavljaju istinito i lažno u logičkim operacijama. Ova veza odražava kako je prosuđivanje oblikovano informacijama koje se prihvataju. Plakati i knjiga pozivaju na pažljivije sagledavanje jednog društvenog pitanja, jer fragmentiran pogled na informacije može zamijeniti cjelovit.

Priznanje

O nagradi Brončana nagrada A' Design Award

Second Hand Life Serija plakata je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Second Hand Life Serija plakata bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Second Hand Life Serija plakata sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimenzije i pakovanje: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Oznake: Poster、Concept、Books
Tehnologija proizvodnje: A series of posters and books designed to convey the theme of second-hand life
Dizajnerski izazov: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Istraživanje: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiracija: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Trajanje projekta: 2022.5.23 in Hangzhou, China
Tok rada: The language of the poster and the design of the book are used to convey the message to the audience.