Dragon Boat Festival Poklon kutija za grickalice od Yanhui Zhang

Dizajn Dragon Boat Festival Poklon kutija za grickalice od dizajnera Yanhui Zhang je visoko cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2023

Dragon Boat Festival Poklon kutija za grickalice

autor Yanhui Zhang

Klijent: Wuhan Pufine Creative Technology Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Dragon Boat Festival Poklon kutija za grickalice

Festival zmajevih čamaca je poklon kutija za grickalice kreirana za tradicionalni kineski festival. Dizajn prikazuje veličanstvenu scenu drevne kraljevske proslave, nacrtanu u stilu tradicionalnih narodnih drvoreza. Kutija je izrađena industrijskom tehnikom izrade ploča i prekrivena nebesko plavom tkaninom. Zlatne linije ocrtavaju detalje slike, a zlatna metalna pločica postavljena je na zlatni papir u središtu. Kutija se otvara u dva suprotna smjera. Šest dugih kutija smješteno je unutra na dva sloja i može se spojiti u jedan svitak ili prikazati odvojeno.

Priznanje

O nagradi Brončana nagrada A' Design Award

Dragon Boat Festival Poklon kutija za grickalice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dragon Boat Festival Poklon kutija za grickalice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dragon Boat Festival Poklon kutija za grickalice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimenzije i pakovanje: Box size: 400mm long, 293mm wide, 153mm high
Oznake: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Tehnologija proizvodnje: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Dizajnerski izazov: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Istraživanje: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiracija: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Trajanje projekta: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Tok rada: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Članovi tima: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Autorstvo slika: Li An