Absolut Lab Enterijer dizajn privremene (pop-up) prodavnice od Moneys Studio

Dizajn Absolut Lab Enterijer dizajn privremene (pop-up) prodavnice od dizajnera Moneys Studio je visoko cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

BronzaEnterijer· 2023

Absolut Lab Enterijer dizajn privremene (pop-up) prodavnice

autor Moneys Studio

Klijent: Moneys Studio

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Enterijer

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Dizajn

O dizajnu Absolut Lab Enterijer dizajn privremene (pop-up) prodavnice

Absolut Lab je privremena prodavnica i izložbeni prostor u Šangaju, Kina. Enterijer je kreiran od modularnih komponenti, koje omogućavaju da se prostor rastavi, reciklira i ponovo iskoristi. Dizajnerska inspiracija je crpljena iz Mobijusove trake. Ulaz karakteriše zakrivljeni hodnik izrađen od polikarbonatnih ploča i ogledalskih materijala, koji formira fluidnu rutu kretanja. Ogledalski plafon smanjuje osjećaj sputanosti prostora. Reciklirajući kraft papir, nehrđajući čelik i polikarbonatne ploče su glavni materijali. Svi moduli su bili prefabrikovani, a izgradnja na licu mjesta je završena za 60 sati.

Priznanje

O nagradi Brončana nagrada A' Design Award

Absolut Lab Enterijer dizajn privremene (pop-up) prodavnice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Absolut Lab Enterijer dizajn privremene (pop-up) prodavnice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Absolut Lab Enterijer dizajn privremene (pop-up) prodavnice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimenzije i pakovanje: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Oznake: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Tehnologija proizvodnje: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Dizajnerski izazov: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Istraživanje: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiracija: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Trajanje projekta: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Tok rada: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Članovi tima: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Autorstvo slika: YKS