Modulabs Sistem vizuelnog identiteta od Wonseon Yu and Yoonhee Jeong

Dizajn Modulabs Sistem vizuelnog identiteta od dizajnera Wonseon Yu and Yoonhee Jeong je visoko cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2023

Modulabs Sistem vizuelnog identiteta

autor Wonseon Yu and Yoonhee Jeong

Klijent: Modulabs

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Modulabs Sistem vizuelnog identiteta

Modulabs je sistem vizuelnog identiteta kreiran za istraživačku zajednicu. Identitet je izgrađen uz pomoć posebno namijenjenog varijabilnog fonta. Font ima jednu osu rasta sa 300 koraka, što omogućava mnogo različitih oblika slova. Svako slovo je pažljivo nacrtano, umjesto da je generisano iz geometrijskih oblika, čime dobija ljudski karakter. Slova sa blagim nepravilnostima odražavaju akciju i istraživanje, umjesto savršenih rezultata. Članovi mogu primijeniti font kako bi odgovarao identitetu, a interni alati im pomažu da lako kreiraju nazive.

Priznanje

O nagradi Željezna nagrada A' Design Award

Modulabs Sistem vizuelnog identiteta je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Modulabs Sistem vizuelnog identiteta bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Modulabs Sistem vizuelnog identiteta se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Oznake: Identity, Typeface, System
Tehnologija proizvodnje: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Dizajnerski izazov: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Istraživanje: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiracija: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Trajanje projekta: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Tok rada: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patenti: trademarks: Modulabs (2023)
Članovi tima: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong