Unicorn Rebrand Vizuelni identitet od Yating Liu

Dizajn Unicorn Rebrand Vizuelni identitet od dizajnera Yating Liu je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2024

Unicorn Rebrand Vizuelni identitet

autor Yating Liu

Klijent: Yating Liu

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Unicorn Rebrand Vizuelni identitet

Dizajnerica Yating Liu osvježila je brend njujorškog meksičkog food trucka u eksperimentalnom projektu. Dizajn koristi živopisne boje i bedževe kako bi privukao mlade studente. U logotipu, "Uni" predstavlja univerzitet, dok "Corn" simbolizuje Tacos. Tema jednoroga, popularna među mladima, uklapa se sa brendovim sedmičnim predstavljanjem novih ukusa. Logotip kreativno kombinuje elemente prateći špansku gramatiku. Stavke menija takođe uključuju termine vezane za fakultet, osiguravajući unificirani vizuelni sistem povezan sa suštinom brenda.

Priznanje

O nagradi Željezna nagrada A' Design Award

Unicorn Rebrand Vizuelni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Unicorn Rebrand Vizuelni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Unicorn Rebrand Vizuelni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimenzije i pakovanje: Loyalty card 90mm x 54mm
Oznake: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Tehnologija proizvodnje: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Dizajnerski izazov: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Istraživanje: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiracija: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Trajanje projekta: The project started in July 2021 and finished in September 2021 in Beijing, China.
Tok rada: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.