Dizajn La Gambeta Korporativni identitet od dizajnera Chen Zilong, Yang Chao and Teng Juan je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.
BronzaGrafika· 2024
La Gambeta Korporativni identitet
autor Chen Zilong, Yang Chao and Teng Juan
Klijent: Hengdian College of Film & Television
Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika
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O dizajnu La Gambeta Korporativni identitet
La Gambeta je korporativni identitet za dizajnersku prodavnicu u Yiwuu, Kina, koja prodaje ženski pribor, parfeme i druge svakodnevne proizvode. Logotip spaja slova L i G u obliku tradicionalnog kineskog čvora, kružne strukture i oblika dragog kamenja. Vizuelni jezik je inspirisan kineskim slikarstvom cvijeća i ptica, reinterpretiranim uz podršku alata vještačke inteligencije. Identitet se proteže na ambalažu proizvoda, gdje je svaki miris ekstrahovan iz biljke prikazane na pakovanju, poput breskve, kajsije ili cvijeta kruške.
Priznanje
O nagradi Brončana nagrada A' Design Award
La Gambeta Korporativni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da La Gambeta Korporativni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. La Gambeta Korporativni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Dimenzije i pakovanje
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Oznake
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Tehnologija proizvodnje
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Dizajnerski izazov
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Istraživanje
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Inspiracija
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Trajanje projekta
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Tok rada
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Članovi tima
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - Autorstvo slika
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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