Tamausagi Flaširani čaj od Hisamichi Kasai

Dizajn Tamausagi Flaširani čaj od dizajnera Hisamichi Kasai je visoko cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2024

Tamausagi Flaširani čaj

autor Hisamichi Kasai

Klijent: Shunbin inc.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Tamausagi Flaširani čaj

Tamausagi je flaširani japanski čaj skuhan od Uji Gyokuro čaja, pripremljenog tradicionalnom Uji metodom iz Kjota. Boca ima jednostavnu formu inspirisanu wabi-sabijem, japanskom estetikom jednostavnosti. Simbol je zec koji je vodio boga zaštitnika Ujija. Boca prikazuje mjesečinom obasjanu noć s tankim oblacima, što je referenca na Gyokuro metodu zasjenjivanja listova čaja od sunca. Primijenjena je zlatna dekoracija grube teksture i prigušenog sjaja. Crna boca blokira svjetlost i štiti čaj. Kružni prozor na kutiji otkriva simbol zeca.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Tamausagi Flaširani čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tamausagi Flaširani čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Tamausagi Flaširani čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimenzije i pakovanje: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Oznake: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Tehnologija proizvodnje: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Dizajnerski izazov: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Istraživanje: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiracija: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Trajanje projekta: This brand was launched in Kyoto, Japan in September 2020.
Tok rada: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patenti: Trademark: 2023 Kyoto Tea Cooperative
Članovi tima: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Autorstvo slika: Shunbin Co., Ltd.