Grumpy Bums Kompleti za pečenje za djecu od Angela Spindler

Dizajn Grumpy Bums Kompleti za pečenje za djecu od dizajnera Angela Spindler je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2024

Grumpy Bums Kompleti za pečenje za djecu

autor Angela Spindler

Klijent: Depot Creative

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Grumpy Bums Kompleti za pečenje za djecu

Agencija je razvila brendovsku propoziciju Sweet Victory koja savršeno sažima prednosti brenda. Kreirali su jezik trijumfa. Na osnovu strateškog verbalnog identiteta i narativa, oblikovali su razigrani vizualni identitet, ilustrovali brendovske maskote Grumpy Bums i dizajnirali ambalažu proizvoda i digitalna sredstva. Sa osnovnim vrijednostima brenda kao što su prirodnost, zajedništvo i bezbrižan nered, agencija je razvila ambalažu koja predstavlja angažujuće i zabavno iskustvo okupljajući porodice kroz pečenje.

Priznanje

O nagradi Brončana nagrada A' Design Award

Grumpy Bums Kompleti za pečenje za djecu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Grumpy Bums Kompleti za pečenje za djecu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Grumpy Bums Kompleti za pečenje za djecu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimenzije i pakovanje: Box dimensions are as follows:
140 x 200 x 35MM
Oznake: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Tehnologija proizvodnje: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Dizajnerski izazov: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Istraživanje: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiracija: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Trajanje projekta: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Tok rada: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Članovi tima: Creative Director/Designer/Illustrator: Angela Spindler